Be the first, to catch your customers’ eye by ranking higher than the rest of your competitors.
What is Listing Management?
Local listing management refers to managing the information about your business across search engines, directories, and websites. Your customers are using various ways to reach your business, ensuring that information related to your business is consistent across all platforms helps avoid confusion.
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There is a high probability that your business is mentioned across various local directories and listing platforms. These listings generally have information about your business name, address, phone number, and website. All this information is collectively referred to as the “NAP+W” data.
Some of the popular listing places are:
Google
Facebook
Yelp
LinkedIn
Bing
Yellowpages
We live in an era dominated by technology where consumers research, select, and finalize a product or service from a reliable source. The primary objective of business listing management is to communicate valid and concise information for multi-location businesses across various platforms on the internet.
Business listing platforms have evolved over time and the value of SEO has become highly competitive because anyone can conveniently replicate a brand’s business details and divert traffic to reap its benefits. Therefore, a process like local listing management is of the utmost importance, as it improves the visibility of a business, helps create a unique customer experience, and ultimately drives sales.