When we talk about having a strong online presence, most of us think about ratings and reviews but it is not as simple as it seems. Having good reviews and rating matter but having good quantity and quality of reviews matter the most. A business that has more than 100 reviews and an overall rating of 4 or 4.5 stars has a better chance of grabbing customers’ attention than a business having a 5-star rating but only 10 reviews.
When it comes to having a strong reputation online, it is important to take into consideration the whole picture rather than just focusing on ratings and reviews; you have to take into account what people are generally saying about your business.
Your customers are more likely to leave reviews in case of a bad customer experience. To tackle this, proactively send review requests to your customers in order to make your customer service more seamless and smooth by gathering feedback. In case of bad reviews, reply positively and assure your customers that you have taken measures to address the issue flagged by them; make them feel heard. Combine this with actively working on resolving the issue, so that future customers don’t experience the same issue during their customer journey. Reviews positive or negative are always good for your business. Negative reviews make your business seem more genuine and simultaneously use these reviews to identify the pain points of your customers.
There should be no doubt about the immense number of benefits of having a strong reputation for your business. We have compiled a few of them to put things in perspective.
Having a strong online presence builds trust among your visitors. Your customers are looking at the reviews and ratings about your business. Strategically managing your reputation allows you to gain the trust of your visitors and turn them into lifelong customers.
Reviews and your visibility on search engines go hand-in-hand. Your reviews help you rank higher on search engines which in turn makes your business more likely to attract new and potential customers.
When you are attracting new customers, it’ll automatically increase your revenues. The equation is simple: Reviews + Ratings = Increased Revenue Meticulously taking care of your reputation leads to an exponential increase in your revenue.
Building a strong online presence isn’t a day’s task. It takes time to build it, so be patient and trust the process—the results will speak for themselves.
Loqal AI provides reputation marketing that focuses on your brand reputation online. Our platform is designed to manage customer perception about your business on public platforms.
Reviews play an essential role in your online reputation and are a key performance indicator when someone makes a decision. Customers can also easily post reviews on your publicly accessible platforms through our feedback and review templates. Capitalize on your audience reviews to drive brand awareness and reputation.
Request a Demo